Which option lists the correct four P's of marketing?

Which option lists the correct four P's of marketing?

• A. Product, Place, Price, Promotion
• B. Place, Price, Promotion, People
• C. Product, Profit, Price, Promotion
• D. Product, Place, Price, Publicity

Answer: (A)

These four levers form the marketing mix used to shape a market offering. Product is what you provide to the customer, Price is what they pay, Place is where and how you make it available, and Promotion covers the communications that persuade the target market. The set that lists exactly these four terms matches the traditional four Ps of marketing. The other options bring in elements not part of the classic four: People appears in extended service-focused models, but isn’t one of the original four; Profit is a financial result, not a marketing lever; Publicity is a tactic within Promotion, not a separate P. So the best choice is Product, Place, Price, Promotion.

These four levers form the marketing mix used to shape a market offering. Product is what you provide to the customer, Price is what they pay, Place is where and how you make it available, and Promotion covers the communications that persuade the target market. The set that lists exactly these four terms matches the traditional four Ps of marketing. The other options bring in elements not part of the classic four: People appears in extended service-focused models, but isn’t one of the original four; Profit is a financial result, not a marketing lever; Publicity is a tactic within Promotion, not a separate P. So the best choice is Product, Place, Price, Promotion.